Shoptimism rules of giving great gifts

How to not just give good gifts – but perfect gifts:

1) The perfect gift requires us to make an extraordinary sacrifice – usually in time to find that gift.
2) The giver of a perfect gift wishes solely to please the recipient.
3) The perfect gift is a luxury.
4) The perfect gift is appropriate to the recipient.
5) The perfect gift is surprising.
6) The perfect gift is one the recipient desires.

From: Shoptimism by Lee Eisenberg

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